Insight: Spinnakr discovers a discount aggregator site that has posted coupons that are driving traffic to your website.
Online retailers will often have some traffic driven to their website by sources that gather coupon codes. Most of the time these discount codes are invalid but potential customers still seek them out and try to use them hoping to get a good deal. This is a great opportunity to target these “Bargain Hunters” with a targeted message that speaks to their frugal sensibilities. Here are a few ideas:
Offer them a real discount
Set up a targeted message that offers to send them a real discount code via email if they sign up on your mailing list now.
Offer to send them alerts about future sales
Set up a
message offering to send them
updates by email on sales and special discounts if they sign up on your list.
Show them where the good deals are
Set up a message that identifies their desire for a good deal and provides a link to the items you currently have on sale.
Need some more ideas?
We're happy to help! Shoot us an email or visit us in our customer success chatroom and we can talk about campaign ideas for your insights.