Insight: Spinnakr discovers a favorable review of your product or service that is driving traffic to your website.
Whether it’s from a blog or a news source, a favorable review is a gold nugget of content that you can leverage to build buzz and increase conversions. Don't be afraid to act fast, even if it's a small amount of traffic. Here is what you can do:
Say Thanks – Authors and brand advocates love the recognition.
- Tweet a thank you at the author for their great review
including a link to the content so others can check it out.
- Reward your advocate with a small token of your appreciation
like a gift card or a small discount.
Give it a BOOST – Make sure everybody reads about how great you are!
- Post on Facebook talking about the product and linking to
the article
- Tweet about the product and link to the article
Spinnakr targeted message – Now let's get them to convert
- Create a message campaign for the article source with a
button that directs visitors to the product page, ensuring that they can
quickly find the product.
- Create a message campaign that offers an exclusive discount
for readers of the review source using a coupon code. You can also create urgency by specifying a date when the
offer expires.
- Create a message campaign that reinforces the great things
the author wrote about you in the review. Include a strong call to action to buy.
Need some more ideas?
We're happy to help! Shoot us an email or visit us in our customer success chatroom and we can talk about campaign ideas for your insights.